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Search Engine Optimization

Roger Gonzales

How Teoma Works

Teoma adds a new dimension and level of authority to search results through its approach, known as Subject-Specific PopularitySM.

Instead of ranking results based upon the sites with the most links leading to them, Teoma analyzes the Web as it is organically organized—in naturally-occurring communities that are about or related to the same subject—to determine which sites are most relevant. Teoma’s search technology can locate communities on the Web within their specific subject areas, as they actually exist.

To determine the authority—and thus the overall quality and relevance—of a site's content, Teoma uses Subject-Specific PopularitySM.
Subject-Specific Popularity ranks a site based on the number of same-subject pages that reference it, not just general popularity. In a recent test performed by Search Engine Watch, Teoma's relevance grade was raised to an "A" following the integration of Teoma 2.0.

Teoma 2.0: Evolution and Growth
In early 2003, Teoma 2.0 was launched. The enhanced version represents a major evolution in terms of improvements to relevance and an expansion of the overall advanced search functionalities.


Below are detailed explanations for the improvements made in this version:
More Communities

Like social networks in the real world, the Web is clustered into local communities. Communities are groups of Web pages that are about or are closely related to the same subject. Teoma is the only search technology that can view these communities as they naturally occur on the Web (displayed under the heading "Refine" on Teoma.com).

This method allows Teoma to generate more finely tuned search results. In other words, Teoma's community-based approach reveals a 3-D image of the Web, providing it with more information about a particular Web page than other search engines, which have only a one-dimensional view of the Web.

Web-Based Spell Check

Teoma's proprietary Spell Check technology identifies query misspellings and offers corrections that help improve the relevance and precision of search results. The Spell Check technology, developed by Teoma's team of scientists, leverages the real-time content of the Web to determine the correct spelling of a word.

Dynamic DescriptionsSM
Dynamic Descriptions enhance search results by showing the context of search terms as they actually appear on referring Web pages. This feature provides searchers with information that helps them to determine the relevance of a given Web page in association with their query.

Advanced Search Tools

Teoma's Advanced Search tools allow searchers to search using specific criteria, such as exact phrase, page location, geographic region, domain and site, date, and other word filters. Users can also search using 10 Western languages, including Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Spanish and Swedish. A link to Teoma's Advanced Search tools can be found next to the search box on Teoma.com.

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The Teoma Algorithm

Copyright © Roger Gonzales
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