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Search Engine Optimization

Roger Gonzales

How does Inktomi rank web pages

Inktomi search results are ranked based on a combination of how well the page contents match the search query and on how "important" the page is, based on its appearance as a reference in other web pages.

The quality of match to the query terms is not just a simple text string match, but a text analysis that examines the relationships and context of the words in the document. The query match considers the full text content of the page and the content of the pages that link to it when determining how well the page matches a query.

Here are a few tips that can make sure your page can be found by a focused search on the Internet:

. Think carefully about key terms that your users will search on, and use those terms to construct your page.

. Documents are ranked higher if the matching search terms are in the title. Users are also more likely to click a link if the title matches what they're looking for. Choose terms for the title that match the concept of your document.

. Use a "description" meta-tag and write your description carefully. After a title, users click on a link because the description draws them in. Placing high in search results does little good if the document title and description do not attract interest.

. Use a "keyword" meta-tag to list key words for the document. Use a distinct list of keywords for each page on your site instead of using one broad set of keywords on every page. (Keywords do not have much effect on ranking, but they do have an effect.)

. Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can't search for the text and the crawler can't follow links to your site's other pages. An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled.

. Use ALT text for graphics. It's good page design to accommodate text browsers or visually impaired visitors, and it helps improve the text content of your page for search purposes.

. Correspond with webmasters and other content providers and build rich linkages between related pages. Note: "Link farms" create links between unrelated pages for no reason except to increase page link counts. Using link farms violates Inktomi content guidelines, and will not improve your page ranking.

Inktomi’s Spamming Policies
Sites that violate the Inktomi content guidelines may be removed from the index. These sites are considered as spam. Inktomi considers techniques such as tiny text, invisible text, keyword stuffing, doorway pages, and fake links as spam.

Pages with no unique text or no text at all may drop out of the index or may never be indexed. If you want a page to appear in web search results, be sure that page includes some unique text content to be indexed.

Inktomi, however, does index dynamic pages. For page discovery, Inktomi mostly follows static links, and the avoidance of dynamically generated href links except in directories disallowed by a /robots.txt exclusion rule is recommended.

Spamming includes:
. Embedding deceptive text in the body of web documents.
. Creating metadata that does not accurately describe the content of web documents.
. Fabricating URLs that redirect to other URLs for no legitimate purpose.
. Web documents with intentionally misleading links
. Cloaking/doorway pages that feed Inktomi crawlers content that is not reflective of the actual page
. Creating inbound links for the sole purpose of boosting the popularity score of the URL
. The misuse of third party affiliate or referral programs


Click popularity measurement
As mentioned earlier, Inktomi measures the click popularity of web pages while deciding the rank of a web page. Click popularity is the number of times the surfers click on your web page listing and how long they stay in your site.

The number of click on your site's listing can be improved by utilizing the title and the Meta tags. These two tags not only help you in attaining a high rank in the search engines, but they also can be utilized to write a good marketing text about your site. The text in the title and Meta description tag appears in the hyperlink listings on the search engine results page. If the text is attractive to the net surfers, the chances of getting more clicks is greater.

Another factor which decides the click popularity factor of your web site is the time that the visitors spend in your site. The secret behind retaining visitors in your web site is the content of your site. Informative and useful content relevant to the search terms will help to retain visitors to your site and make them come back again.

Inktomi’s Partner sites
Inktomi provides search results to many search sites. The different search portals may also use results from other information sources, so not all of their results come from the Inktomi search database. These search portals also apply different selection or ranking constraints to their search requests, so Inktomi results at different portals may not be the same.

Following are Inktomi’s partner sites:
http://www.about.com/
http://www.bbc.co.uk/
http://www.bluewin.ch/
http://www.blueyonder.co.uk/
http://www.espotting.com/
http://www.fi/
http://www.goo.ne.jp/
http://www.hotbot.com
http://www.hotbot.co.uk/
http://www.looksmart.com
http://search.msn.com/
http://www.overture.com/
http://www.soneraplaza.fi/
http://www.tocc.co.jp/search/
http://www.wp.pl/



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Introduction to Search Engine Submission

Copyright © Roger Gonzales
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